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Content & Marketing Executive

I have over 3 years experience in a content writing, editing, social media, and SEO. 

My work at Radius contributed to a 244% year-on-year organic lead growth. My press releases led to coverage in the Daily Express, London Daily News, Talking Retail, and many others.

In 2019, I graduated with a First-Class Honours BA in English and Creative Writing from Staffordshire University and achieved the Prize of Attainment for the highest GPA in my year group.

Featured Articles

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Retail Foot Traffic: Definition, How to Increase and Track It //

Foot traffic is essential to all retail stores. Understand what is driving traffic to adjust your store’s experience, store, and marketing strategy. All of this data can be a lot to break down. Analyzing the data through reports, AI-powered insights, and raw data is how you can unlock a greater understanding of your customers and reach higher sales targets.

See our breakdown of what it is, how it works, and how you can manage it eff
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Black Friday 2024 Foot Traffic Predictions // pass_by

Overall, our AI-powered insights using 5 years of historical foot traffic data predicts a drop in visits of -1.62% overall for retailers in the United States. Keep scrolling for the full details on your retail category and competitors. 


At midnight on Black Friday we will release our instant Black Friday retail performance write up based on super low latency data. Sign up to our newsletter so you don’t miss it.


Here’s a quick summary of our predictions and findings: 


At midnight on Blac...
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How U.S. Elections Influence Consumer Spending // pass_by

This week, the United States will know the name of its next President. The polls will close and the announcement will come, state by state, as the doors of the White House open for its next leader. As the world looks to those doors, we are looking even closer to home. The doors of every store remain open as long as consumers visit, so are consumers voting with their feet? 


Our report explores how elections are influencing consumer spending, from increased foot traffic to fuel stations to drop...
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College Student Spending Report 2024 // pass_by

In the fast-paced world of academia, the consumer patterns of college students reveal a fascinating landscape of choices driven by necessity, aspiration, and technological trends. As the academic year unfolds, students transition from carefree summer days to a routine demanding needs ranging from school supplies to electronics, food, and clothing. 


This report explores the heart of these spending habits, examining where and how college students shop and exploring the performance of top brands...
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Range Anxiety: Why It Shouldn't Be Holding Us Back

One common concern is that most of the charging points are concentrated in London and around other big cities, so long journeys and rural routes are harder with EVs. It is true that London has the biggest number of charging points in the UK, followed South East England and Scotland. There are very few areas in the UK untouched by EV charging points. According to government statistics, every region in the UK has seen an increase in the number of charging points in 2022. We don’t expect that to sl

Achievements & Accreditations

  • 244% up year on year leads growth for organic, 152% above target 
  • First-Class Honours, BA, English and Creative Writing. Achieved Prize of Attainment (highest GPA)
  • Mentor to students of Staffordshire University for  over two years
  • ChatGPT Complete Guide: Learn Midjourney, ChatGPT 4 & More - Udemy